Location Trend Report
See what improved and what slipped over time, per location, rather than one snapshot.
A trend report compares periods and shows what moved per location. Direction matters more than position, because a site at eight and climbing needs the opposite response to a site at eight and falling.
What it does
A snapshot tells you where things stand. It does not tell you whether that is better or worse than last month, which is the question everyone asks the moment they read a report. A position with no direction attached is a fact with nothing to do about it.
Direction is also where the interesting cases are. A location sitting at position eight and climbing is in a completely different situation from one sitting at eight and falling, and they need opposite responses. A snapshot shows them as identical, which is how effort ends up going to the wrong site.
A trend report compares periods and reports what moved, per location, over a window long enough to be real. Not week to week, where everything moves and nothing means anything, but across enough time that a change is a change.
The other thing it does is settle arguments. A client who feels things have got worse and a report showing three months of steady improvement is a conversation that ends quickly. Without the history it is two opinions.
Everything you get
Movement per location
What went up and what went down, site by site, not just across the estate.
Choose the window
Month on month for most, quarter on quarter for slower accounts where a month is mostly noise.
Direction flags
Sites in sustained decline marked, so a slow slide does not need spotting by eye.
Rate of change
Not just that a site moved but how fast, which is what separates a wobble from a trend.
Grid movement
Which points on the map improved, rather than only the average position.
Reviews over time
Volume, rating and reply rate as a trend rather than a snapshot.
Long history
Enough record to show a year, which is what makes a renewal conversation easy.
Your branding
Logo and colours throughout.
Sent on a schedule
So the trend is read regularly rather than pulled out during an argument.
From setup to first result
- 1
Pick a window that means something
Month on month for most businesses. Weekly comparison is mostly noise.
- 2
Keep the measurement identical
Change the grid or the keywords and the trend is measuring your settings, not your performance.
- 3
Read direction before position
A site falling from four matters more than one steady at eight.
- 4
Look at rate, not just movement
A slow drift and a sharp drop need different responses.
- 5
Check the sustained decline flags
Those are the sites where something has actually changed.
- 6
Explain the movement
Three sentences. A trend with no explanation invites the client to invent one.
- 7
Keep the history
A year of record is what makes the renewal conversation short.
What changes when you use it
- Comparing week to week
- Changing the measurement mid stream
- Reading position and ignoring direction
- Reporting the trend with no explanation
- Starting the history too late
- Position without direction is meaningless
- Two sites at the same position need opposite responses
- Weekly comparison is noise
- History ends arguments
- Rate separates a wobble from a slide
Position without direction is meaningless
Everyone who reads a report immediately asks whether that is better than last month.
Two sites at the same position need opposite responses
One climbing, one falling. A snapshot presents them identically.
Weekly comparison is noise
Positions move constantly. A window has to be long enough for a change to be a change.
History ends arguments
A client who feels it is getting worse and three months of record is a short conversation.
Rate separates a wobble from a slide
A drop of two places over six months and over one week are different problems.
Trends predict the renewal
Direction is what a client is really judging you on, whether or not they say so.
What it measures
- Change in position per location
- Rate of change
- Locations in sustained decline
- Grid points that improved or fell
- Review volume and rating over time
- Length of usable history
Reports you can send
Every output can be exported and carries your branding, never ours.
Movement table
Every location, what changed and by how much.
Trend chart
Position over time, per site.
Decline flags
Sites in sustained decline.
Grid movement map
Which points improved and which fell.
Review trend
Volume, rating and reply rate over time.
Branded export
The full history with your logo.
Who this is built for
Answer whether it is working with a record rather than an opinion.
Spot the region sliding before it reaches leadership.
Show a franchisee their own direction, not the network average.
See whether last quarter actually changed anything.
Get more out of it
- Compare months, not weeks. Weekly movement is mostly noise.
- Never change the grid or keywords mid stream, or the trend measures your settings.
- Read direction before position every time.
- Act on sustained decline flags rather than single bad periods.
- Write the explanation. A trend with no reason attached invites the client to guess.
- Keep the history running. It is worth most at renewal.
Comparing week to week
Everything moves weekly. You end up reacting to noise and undoing things that were working.
Changing the measurement mid stream
A new grid or new keywords makes the whole trend meaningless from that point on.
Reading position and ignoring direction
A site steady at eight looks worse than one at four, right up until you notice the four is falling.
Reporting the trend with no explanation
A client who is given a decline and no reason will decide on a reason themselves.
Starting the history too late
The most valuable trend is the one that already exists when somebody asks for it.
By hand, or with this
| Doing it manually | With Location Trend Report |
|---|---|
| A snapshot with no comparison | What moved, and by how much |
| Two sites at eight, treated the same | Direction attached to every position |
| Weekly noise | A window long enough to mean something |
| A slow slide nobody noticed | Sustained decline flagged |
| Arguments about whether it improved | A year of record |
| The average only | Movement point by point on the grid |
- Choose a monthly or quarterly window
- Lock the grid and keyword set
- Sort by direction, not position
- Check the sustained decline flags
- Write the explanation for what moved
- Keep the history running
- Schedule it so it gets read regularly
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
Why is a trend better than a snapshot?
Because a position on its own does not tell you whether things are getting better. That is the first question anybody asks when they read a report.
What window should I compare?
Month on month for most businesses. Quarter on quarter for slower accounts where a single month is mostly noise.
Why not compare weekly?
Positions move constantly. Weekly comparison shows movement that means nothing and tempts people into undoing work that was fine.
What if I change my keywords?
The trend restarts from that point. Changing the grid or the keyword set means you are measuring your settings rather than your performance.
Which locations should I worry about?
The ones falling, not the ones lowest. A site at position four heading down needs you before one steady at eight.
Does it help at renewal?
It is the single most useful thing in the room. A year of record answers the question the client is really asking.
How far back does the history go?
As far back as your measurement does, which is the argument for taking a baseline before you start any work.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Location Trend Report and the other 41 tools.